Sanyo

The Brief

The collaboration between K•Swiss and renowned padel player Sanyo Gutiérrez called for an impactful advertising campaign that captured both the brand's sporting spirit and its elegance.

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The Solution

The goal was to blend the magic of "The Wizard" Sanyo with the strength of the K•Swiss brand. The key was a high-impact photoshoot with Sanyo Gutiérrez, followed by the application of a cohesive graphic identity. This successfully linked K•Swiss to the world of padel through a world-class athlete like Sanyo.