Briefing

The collaboration between K•Swiss and the famous padel player Sanyo Gutiérrez required an impactful advertising campaign, combining the sporting essence and elegance of the brand.

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Solution

The goal was to combine the magic of “The Wizard” Sanyo, with the strength of the K•Swiss brand. The key was the creation of a powerful photo session with Sanyo Gutiérrez, and the subsequent application of the graphic line. It was possible to unite the image of K•Swiss to the world of paddle tennis through the figure of a world top like Sanyo.