Caja Rural de Aragón

Brief

Henneo Group, in partnership with Caja Rural de Aragón, launched "De Cerca," a four-part video podcast series featuring conversations with young people about housing, employment, leisure, and financial literacy.

‍

Solution

We handled the entire project, from developing the visual identity to directing and producing the audiovisual content, including location scouting and managing the production crew. Our goal was to create an approachable space for dialogue between the bank and young people, ensuring a distinct and consistent look throughout the series. The project also included editing the four episodes and creating social media assets, tailoring the conversations for various viewing formats.

Project completed for Henneo Group.