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El Bohío
Services
Communication and Advertising
Brief
San Ignacio partnered with renowned MasterChef judge Pepe Rodríguez to create “El Bohío,” a collection inspired by his prestigious Michelin-starred restaurant.
Solution
The artistic and creative direction for the “El Bohío” promotional video captured the synergy between Pepe Rodríguez’s culinary mastery and San Ignacio’s excellence in design. The challenge went beyond simply showcasing a collection; it was about evoking the soul of an iconic restaurant and a passion for high-end cuisine. Every scene in the video reflects the elegance, innovation, and artistry behind “El Bohío,” creating a seamless blend of brand and celebrity.
Project developed with the Bergner team during my time there.
El Bohío by San Ignacio: A Fusion of Haute Cuisine and Design
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