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El Bohío
Servicios
Communication and Advertising
Briefing
San Ignacio with renowned Chef Pepe Rodríguez of MasterChef to create “El Bohío”, a collection inspired by the prestigious Michelin star restaurant.
Solution
In the artistic and creative direction of the advertising video for “El Bohío”, the synergy between Pepe Rodríguez's culinary mastery and the excellence in design of San Ignacio was reflected. The challenge was more than presenting a collection; it was to evoke the soul of an iconic restaurant and the passion for high-quality cuisine. Each scene in the video reflects the elegance, innovation and art behind “El Bohío”, which made it possible to make a perfect combination between brand and celebrity.
Project developed with Bergner's team during my time there.
El Bohio by San Ignacio: Fusion of Haute Cuisine and Design
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