Briefing

Benetton, a globally recognized brand, ventured into the world of the home with a new line that needed a launch and a presentation at the height of the brand.

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Solution

For Benetton Home, the campaign “What is a Game?” was conceptualized and executed , which included a launch video, photographs and a catalog. Each element was carefully designed to capture the bold and colorful essence of Benetton, bringing this unique identity to the home space. The campaign managed to be visually impressive, allowing Benetton to enter the household sector and maintain its brand coherence.