Benetton

Brief

Benetton, a globally recognized brand, ventured into the home goods market with a new line that required a launch and presentation worthy of the brand's stature.

‍

Solution

For Benetton Home, we conceptualized and executed the “What is a Game?” campaign, which included a launch video, photography, and a catalog. Each element was carefully designed to capture Benetton’s bold and colorful essence, bringing its unique identity into the home. The campaign was visually striking, allowing Benetton to successfully enter the home sector while maintaining brand consistency.

‍

Project developed with the Bergner team during my time there.