Google is updating its logo for the first time in ten years, adopting a gradient design that reflects its focus on artificial intelligence and modern design trends.
Kith x Armani, directed by Martin Scorsese and starring Pierce Brosnan, and the artistic redesign of Tiffany & Co. are examples of how art and visual culture become key tools of luxury branding. This article explores how cinema, architecture and aesthetic experiences enhance brand positioning and symbolic value.
Apple turns its campaign with Pedro Pascal into a work of emotional storytelling. Advertising or cinema? A brand lesson that transcends the product.
Mango launches its first AI-generated campaign, opening up the debate on whether artificial intelligence can maintain the coherence and authenticity of a brand.
Jaguar's “Copy Nothing” campaign isn't just a slogan: it's a statement of intent. We explain how this branding strategy aims to turn the British brand into an icon of electric luxury, moving away from the traditional codes of the automotive sector.
Meliá turns its luxury route in Tanzania into a cinematic story that mixes local culture, sustainability and emotional branding.
.svg)