Jaguar's “Copy Nothing” campaign is more than a slogan: it is a statement of intent. We explain how this branding strategy aims to turn the British marque into an icon of electric luxury, moving away from the traditional codes of the automotive sector.
Meliá transforms its luxury route in Tanzania into a cinematic story that blends local culture, sustainability, and emotional branding.
Kith x Armani, directed by Martin Scorsese and starring Pierce Brosnan, and the artistic redesign of Tiffany & Co. are examples of how art and visual culture become key tools of luxury branding. This article explores how cinema, architecture and aesthetic experiences enhance brand positioning and symbolic value.
Mango launches its first AI-generated campaign, opening up the debate on whether artificial intelligence can maintain the coherence and authenticity of a brand.
Apple turns its campaign with Pedro Pascal into a work of emotional storytelling. Advertising or cinema? A brand lesson that transcends the product.
Google is updating its logo for the first time in ten years, adopting a gradient design that reflects its focus on artificial intelligence and modern design trends.
Antonio Banderas stars in the new viral campaign for Uber Eats Spain, a series of mishaps turned into a marketing strategy.
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