I'm Marcos Barrios. Independent Creative.
I walk alongside from concept to final piece, never losing sight of what always matters: the idea.
Play
Services
01
Creative Direction
Concept, idea and project direction from start to finish. Campaigns, launches, art direction and creative supervision of every piece that carries your brand's name.
02
Brand Strategy
Positioning, territory, personality and narrative. I define what a brand says, how it says it and why it should matter to anyone.
03
Visual Identity
Branding, naming, visual systems and editorial design. Identities built to stand out, not to fit in.
04
Campaigns and Communication
Campaign concepts, copy, narrative and production. I work the message and I work how it's told.
05
Production and Art Direction
Photography and video shoots, on-set art direction and audiovisual production supervision. Analogue when it adds. Digital when it's right.
06
Creative Consulting
Brand accompaniment. Diagnosis, project direction or stepping in as an extra member of the team when a creative eye is needed.
I'm not a studio. I'm not an agency.
I'm an independent Creative. That means I enter every project with focus, no middle layers and no inertia of a large structure behind me.
When a project needs more hands, I build a tailored team with people I trust: strategists, photographers, producers, developers. Every brand gets the team it needs.
I think by hand. I work with everything else.
Ideas don't come from software. They come from a piece of paper, a conversation or a film watched at odd hours. Then I use whatever it takes to bring them home: an analogue camera, a large crew or generative AI. The tool changes. The idea doesn't.

FAQ
What kind of brands do you work with?
What sets you apart from other creatives?
How do you work?
Where are you?
Latest news

Antonio Banderas protagoniza la nueva campaña viral de Uber Eats España, una cadena de errores convertida en estrategia de marketing.

Mango launches its first AI-generated campaign, opening up the debate on whether artificial intelligence can maintain the coherence and authenticity of a brand.

Google is updating its logo for the first time in ten years, adopting a gradient design that reflects its focus on artificial intelligence and modern design trends.

Kith x Armani, directed by Martin Scorsese and starring Pierce Brosnan, and the artistic redesign of Tiffany & Co. are examples of how art and visual culture become key tools of luxury branding. This article explores how cinema, architecture and aesthetic experiences enhance brand positioning and symbolic value.








