I'm Marcos Barrios. Independent Creative.

I walk alongside from concept to final piece, never losing sight of what always matters: the idea.

Play

Vídeo showreel de proyectos creativos de Marcos Barrios, con piezas destacadas de branding, publicidad y dirección de arte para marcas nacionales e internacionales.
Imagen de portada del proyecto Benetton Home: campaña “What is a Game?” creada por Marcos Barrios, con fotografía conceptual y diseño visual en tonos vivos y estilo editorial.

Services

  • 01

    Creative Direction

    Concept, idea and project direction from start to finish. Campaigns, launches, art direction and creative supervision of every piece that carries your brand's name.

  • 02

    Brand Strategy

    Positioning, territory, personality and narrative. I define what a brand says, how it says it and why it should matter to anyone.

  • 03

    Visual Identity

    Branding, naming, visual systems and editorial design. Identities built to stand out, not to fit in.

  • 04

    Campaigns and Communication

    Campaign concepts, copy, narrative and production. I work the message and I work how it's told.

  • 05

    Production and Art Direction

    Photography and video shoots, on-set art direction and audiovisual production supervision. Analogue when it adds. Digital when it's right.

  • 06

    Creative Consulting

    Brand accompaniment. Diagnosis, project direction or stepping in as an extra member of the team when a creative eye is needed.

Projects
Projects
Campaña de Publicidad y Comunicación.

Benetton

Communication and Advertising

Brand Identity and Design

Sanyo

Audiovisual Production and Photography

Alessi

Brand Identity and Design

Proyecto de Publicidad y Comunicación para El Bohío por Marcos Barrios

El Bohío

Communication and Advertising

Rodaje de anuncio publicitario por Marcos Barrios

Scalpers

Communication and Advertising

Brand Identity and Design

Rediseño del e-commerce de Pompeii por Marcos Barrios

Pompeii

Brand Identity and Design

Proyecto de diseño de identidad y marca para Hannun por Marcos Barrios

Hannun

Brand Identity and Design

Uecko

Communication and Advertising

I'm not a studio. I'm not an agency.

I'm an independent Creative. That means I enter every project with focus, no middle layers and no inertia of a large structure behind me.

When a project needs more hands, I build a tailored team with people I trust: strategists, photographers, producers, developers. Every brand gets the team it needs.

Creative direction
Creative direction

I think by hand. I work with everything else.

Ideas don't come from software. They come from a piece of paper, a conversation or a film watched at odd hours. Then I use whatever it takes to bring them home: an analogue camera, a large crew or generative AI. The tool changes. The idea doesn't.

Retrato en blanco y negro de Marcos Barrios, director creativo, con gafas redondas y bigote, mirando a cámara con expresión serena.

FAQ

What kind of brands do you work with?

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What sets you apart from other creatives?

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How do you work?

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Where are you?

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