Ambar

Briefing

Ambar and Grupo Henneo launched “A La Fresca,” a campaign that traveled through the villages of Aragon to capture a tradition that brings generations together through shared conversations, anecdotes, and memories.

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Solution

The project encompassed the direction, filming, and post-production of the long-form edit and social media assets. The audiovisual approach aimed to convey the intimacy of these conversations, highlighting the local residents and the spots where they gather every summer. The shared stories and experiences shaped a narrative about village life and the custom of sitting outside to enjoy the evening breeze. The editing was tailored to each format while maintaining the campaign's tone and visual consistency.

Project created for Grupo Henneo.